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UnionPay Blissful Poetry POS Brings Festive Cheer to Beneficiar-ies of Community Chest this Lunar New Year
2021-02-10


UnionPay International and China Literature have jointly launched UnionPay Bliss-ful Poetry POS (Point-of-Sale terminal), a unique, first of its kind concept in Singa-pore where poetries, short stories and Chinese New Year wishes are printed on re-ceipts when public make donations at kiosks installed at Marina Bay Sands.

The UnionPay Blissful Poetry POS in Singapore is adapted from the success of a similar campaign done by UnionPay in China, where short stories written by chil-dren in China were printed on a receipt each time a UnionPay customer donated at designated POS machines. The Poetry POS campaign in China showcased the writing talents and raised awareness of these children, with donations raised chan-neled to educational resources for them.

Singapore is the first stop outside China to activate the UnionPay Poetry POS. Con-tent on receipts are written by students supported by Singapore Community Chest (ComChest), children from China, authors at Webnovel and venue partner Marina Bay Sands. All donations from UnionPay Blissful Poetry POS will go to beneficiar-ies of ComChest.  

The public can experience The UnionPay Poetry POS at The Shoppes, Marina Bay Sands, Level 1 (between Chanel and Gucci) from now until 28 February 2021. Do-nations can be made using UnionPay Cards, UnionPay QR Code and PayNow QR Code.

Mr. Huiming Cai, General Manager, UnionPay International Southeast Asia said “While Chinese New Year is a joyous festival for celebrations, it is also a time to re-flect and focus on the less fortunate. The UnionPay Blissful Poetry POS is a mean-ingful platform for locals to learn about the wishes and aspirations of children in Singapore and China while doing a part for the underprivileged.”

Mr Jeremy Bach, Senior Vice President & Chief Marketing Officer of Casino Opera-tions, Marina Bay Sands, said “We are honoured to extend our iconic venue for this significant endeavour by our partner UnionPay. We hope that visitors to Marina Bay Sands will delight in the joy of giving back this festive Lunar New Year, and receive double the blessings with these meaningful poems and quotes.”

Mr. Hou Xiaonan, President of China Literature & the VP of Tencent, said “China Literature has selected several auspicious phrases from ten million online literature works to send to Singaporeans our well-wishes for the year of the Ox and allow them to experience our stories. We wish that good stories can become more multi-faceted which resonate with different races and countries while building a strong bridge of communication between cultures.”
Please refer to Appendix 1 for selected content and Appendix 2 for photos of exhibi-tion.

Local News