UnionPay International recently launched a new brand promotion plan themed “Enjoy The World Your Way”, aimed at further strengthening the influence of UnionPay brand in Hong Kong and Macau and providing cardholders with more convenient and secure payment service.

Based on the demand for tourism, shopping and catering services in Hong Kong and Macau, UnionPay International for the first time relies on prime-time TV advertising as a key mode of dissemination, supplemented by headline advertisements on major medias, which has not only highlighted the advantages of UnionPay card and but also brought UnionPay cardholders new payment experience.

Currently, UnionPay card is accepted by over 90% of merchants and almost all ATMs in Hong Kong and Macau, making it a new daily payment choice for local residents in Hong Kong and Macau.